When looking at the banking industry I think they are one of the last industries to utilize social media. With being the last ones to start using social media they are still catching up on trends and best practices. Do not get me wrong there have been some great, I mean TRULY amazing success stories with banks or credit unions using social media… but most of us would not be able to name a single one of them.
I wont name names because it just isn’t right to bash like that. but when it comes to your bank or credit union… do you really want to be their friend on facebook? Do you really want to follow them on twitter? Do you even remember the last time you walked into a branch? I hear you.. why would you.. with things like direct deposit, mobile banking, and ATMs what reason could you possibly have to walk into a branch? With online banking being your connection to your bank why would you need to follow them on social media…. What are they going to tell you that you don’t already know? What are they going to tell you that is BORING!
Now I know what you are thinking.. what about the big banks… yes they have a twitter account… and they are trying to keep up with it.. but it is proving to be a challenge.. to say the least. The most memorable challenge for big banks with twitter was during the Occupy Wall Street Movement. – Needless to say I can only assume banks were a bit scared off of actively using social media after that little ordeal.
But What about Facebook?
As you can see here… credit unions are able to pull in their members when banks are struggling to get customers to ‘Like’ them.
Now seriously… who is connecting to their bank on linked in… not their personal banking.. but their bank?
Don’t get me wrong your bank is on facebook, twitter, and linked in… but are you watching what they do? It might actually surprise you as banks look to boost their visibility online..
Now I work in marketing.. so my lively hood is on social media… and banks will get serious about social media marketing.. they have no choice as that is where their customers are (much like every other company or industry out there) customers are on facebook talking to each other.. but when is it o-k to talk about your finances? Social media? Has it become that friendly? I personally say no.. but I like the idea of knowing what my bank is doing outside of building branches.. I want to see them out in the community.. Seeing as it’s the community I live in..
Can banks improve their social media?
I think banks need to start posting what people want to see… i also think banks need to understand how serious social media is. Some of the mid to large size banks are starting to bring social media in house. I am not sure how i feel about that, but it does show that they are looking to take a serious look at social media while keeping it in a very controlled environment. — This is a huge step.. in the right direction?
So blogging world… what would your bank need to share to get you to like, follow, share, comment?
I like community involvement… because when my bank posts photos I can usually tell you where they are…. But what about larger banks? Are you following your bank? If not, Why not? If so, why?