What is interesting about blogs when it comes to the banking industry is that some banks have chosen to utilize them while others have not. From what I can understand there is no size or location difference, it is just a marketing department preference. The smaller banks tend to be using facebook and other social media sites such as twitter to publish their content. But at the same time smaller banks are also using blogs, what would be interesting is to understand better who is coming up with the content on the blog and truly how many people look and really read the blog. It would be even more interesting to see if people become customers after reading such a thing, but much like social media that is a nearly impossible number to come up with. Traditional ROI when it comes to social media is a wash when looking at the banking industry at this point in time.
Webster Bank has come up with a very creative way to have a blog and to use it for meaningful content. They have even made the blog icon look like the other social media platforms that they are also using.
Do not get me wrong there are blogs about banks and credit unions that people who work at banks and credit unions post to and are interviewed for. Where blogs are limited is from the bank or credit union themselves. This link will bring you to the best banks and credit union blogs (but these again are blogs about banks and credit unions or focused on banks/ credit unions.. these are not blogs directly from the bank or credit union. https://thefinancialbrand.com/26152/best-banking-blogs-readers-choice-2012/
Twitter is another story though!
TWITTER is a different kind of animal, and that is kind of interesting because twitter seems to be a site that depends much more content (as you have to post a number of times a day). What is interesting about twitter and why twitter works so well for banks is that the content is so limited due to space requirements. The banks that are utilizing twitter is countless… where they could improve their twitting is to stop connecting it back to their facebook pages. This seems to be a twitter no no… because there are people who tweet and there are people who facebook… when you are on a smart phone and you look at a tweet that is directing you back to a photo posted on facebook the smart phone will actually open a new internet window in order for you to view the photo.. that can take time, and most people who do indeed have a facebook page use the app so connecting through the internet is not something that interests them.