Tag Archive | bank

Mobile Friendly

The banking industry is going mobile, and it is going mobile quickly! Flash Bang Pop… Mobile banking is here, its been here for years! Where have you been? Yes social media had been mobile for years too.. right. So one would want to wonder.. why wouldn’t mobile banking be social?  While banks have shown they are social with facebook, twitter, linked in and other social media sites along with showing they can go mobile with mobile banking, check deposit and so on.  Yet banks are not mobile! Interesting thought…. But have you ever looked at your banks site on your phone I mean www.bankXYZ.com!? Until recently banks websites were not mobile friendly.  How strange!!! Clearly we can see banks sites on our smart phones, that is why they are smart phones.  What was the hold up?

It truly depends on who you are asking.  Most people would say they only go to the banks website to get onto mobile banking, so if they have the mobile banking app why would they ever need to go to the banking website?! – ok that works.  But what about when you are doing research.. do you wait till you get home before you go Google the company? If you are like me you whip out your smart phone and do a quick Google search… if you need more you can wait till you get to a computer.  This my friends is what banks were not banking on (hehe play on works)

I do not want to scare you though! Banks have come back from this small set back and they are not creating great mobile banking apps and mobile banking friendly sites! They are even doing mobile advertising.  Pandora just the other day was playing an ad for Rockland Trust! What a great place for a mobile banking ad.  When you know I am holding my phone using it.  And Pandora knows exactly where I am so you know that the people who are hearing your ad are in your market area! One of the best marketing campaigns I have seen!

Cheers to you Rockland Trust! And Cheers to you all banks that have taken the time and already stretched thin resources to make your sites mobile friendly, and to make mobile banking apps that were easy to use and user friendly.  Cheers to you banks and credit unions for going mobile.

My Bank wants to be my friend.. on facebook?

When looking at the banking industry I think they are one of the last industries to utilize social media.  With being the last ones to start using social media they are still catching up on trends and best practices.  Do not get me wrong there have been some great, I mean TRULY amazing success stories with banks or credit unions using social media… but most of us would not be able to name a single one of them.

I wont name names because it just isn’t right to bash like that.  but when it comes to your bank or credit union… do you really want to be their friend on facebook? Do you really want to follow them on twitter? Do you even remember the last time you walked into a branch? I hear you.. why would you.. with things like direct deposit, mobile banking, and ATMs what reason could you possibly have to walk into a branch? With online banking being your connection to your bank why would you need to follow them on social media…. What are they going to tell you that you don’t already know? What are they going to tell you that is BORING!

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Now I know what you are thinking.. what about the big banks… yes they have a twitter account… and they are trying to keep up with it.. but it is proving to be a challenge.. to say the least.  The most memorable challenge for big banks with twitter was during the Occupy Wall Street Movement. – Needless to say I can only assume banks were a bit scared off of actively using social media after that little ordeal.

 

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But What about Facebook?

 

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As you can see here… credit unions are able to pull in their members when banks are struggling to get customers to ‘Like’ them.

LinkedIn (?)

Now seriously… who is connecting to their bank on linked in… not their personal banking.. but their bank?

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Don’t get me wrong your bank is on facebook, twitter, and linked in… but are you watching what they do? It might actually surprise you as banks look to boost their visibility online..

 

 

 

Now I work in marketing.. so my lively hood is on social media… and banks will get serious about social media marketing.. they have no choice as that is where their customers are (much like every other company or industry out there) customers are on facebook talking to each other.. but when is it o-k to talk about your finances? Social media? Has it become that friendly? I personally say no.. but I like the idea of knowing what my bank is doing outside of building branches.. I want to see them out in the community.. Seeing as it’s the community I live in..

Can banks improve their social media?

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I think banks need to start posting what people want to see… i also think banks need to understand how serious social media is.  Some of the mid to large size banks are starting to bring social media in house.  I am not sure how i feel about that, but it does show that they are looking to take a serious look at social media while keeping it in a very controlled environment.  — This is a huge step.. in the right direction?

So blogging world… what would your bank need to share to get you to like, follow, share, comment?

I like community involvement… because when my bank posts photos I can usually tell you where they are…. But what about larger banks?  Are you following your bank? If not, Why not? If so, why?

 

 

https://thefinancialbrand.com/19914/400-retail-banks-on-twitter/

http://bucks.blogs.nytimes.com/2012/01/11/big-banks-struggle-to-help-customers-on-twitter/?_r=0

http://thefinancialbrand.com/28987/facebook-assets-per-like-banks-credit-unions/