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To go social or not to go social… that is the question.

In the industry of banking—I know I know.. we talk a lot about banking–…. Anyways… In the industry of banking, they as we know have been a bit behind the times when it comes to being social.  Do not get me wrong they are a bit behind the times in other things.. but we are here to talk social media.

Banks and credit unions were behind on joining the social media world because it is scary and at first (and even now) it is an unknown world.  With every item and word that is published by a bank in ads or press releases being checking and re-checked by compliance the idea of posting daily to blogs, twitter, and Facebook was not something people were going to get excited about- so they didn’t go social.  The problem was that their customer, vendors, and neighbors were all going social without them.  So if nothing else get onto facebook to see what others are saying! because you cannot control what you do not know.

Every good Bank of America Facebook?

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Weird huh?!

You can also find countless blogs and posts about their twitter accounts, and how they are handling their brand. 

When it comes to banks, and credit unions.. not all social media sites are going to really work out the way that they do for say.. a restaurant or pub…

Facebook- Works great! Banks are able to post things going on in their local community, show limited ads (compliance), promote a new service (Mobile Banking), and host contests that people can vote or share.

 This is when Citizens Bank joined FacebookImage

This is when TD Bank joined Facebook.. Image

Yes Facebook Launched in 2004

Twitter- Ok but not as good as Facebook! Twitter is hard because banks really don’t have that much going on every day, so they cannot use twitter the way it was intended.. they can post maybe 3-5 times a week… but let’s be real, how quickly would that get lost on your twitter feed?  

Pinterest- umm NO… Pinterest was made for people to be creative, and dream about things they do not have, and may never be able to afford… Banks have no place telling me how to save while I am pinning photos of my dream home, on an island, in Fiji ((PERSONAL THOUGHT))… but when you search Pinterest for banks… good luck finding more than a handful of active accounts

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Intagram- I won’t even comment on this- what are they going to post? They aren’t getting the likes or comments on Facebook, why would Instagram be any different? Really. – the only ‘banks on Instagram is Tyra!

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Four square- Do you want everyone to know when you want to the bank. Are you really willing to admit you are the mayor of a bank?! When was the last time you really walked into a bank?! Really?! 

http://thefinancialbrand.com/27303/pinterest-fails-banks-and-credit-unions/

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Social Media Madness

Welcome to the blog of RbDiva.  I would like to express my gratitude for taking the time to enjoy my thoughts on what social media has to offer.  I ask that you have patience as this is my first blog post every (shhh that’s a secret)

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With the number of social media sites growing at an exponential rate.  It is difficult to keep track of relevant information and been seen by clients and potential, while at the same time being social with friends and family. 

 

some social media sites that are conducive to sharing along with constant updates, include but are not limited to; pinterest, instagram, twitter, facebook, linkedin, foursquare, and google+.  with all of these sites competing for your attention it can become difficult to manage your time while remaining “social”. 

Some social media sites are able to link multiple accounts in order to save the user valuable time.  For instance, instagram not only allows you to share pictures on its site, but also allows the user to post the same picture simultaneously facebook, tumblr, flicr and foursquare.  Interestingly enough instragram allows you to email pictures directly to your friends and contacts. 

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Pinterest allows users to copy their posts from pinterest directly to their facebook in real time.  By doing this facebook friends are able to see that you are an active user on pinterest and can then follow your boards. 

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when it comes to facebook, it seems to be the hub for other social media sites.  facebook has done a good job of protecting itself when it comes to sharing its information with other social media sites. For instance you are able to connect your facebook posts so it automatically updates your twitter account, but it simply a link back to your facebook profile.  when facebook purchased instagram, it forced instagram to do the same, limiting instagram to link posting rather than posting a direct image. 

Sites/applications such as hootsuite, pages+, and other smart phone applications, have been created to help manage and streamline using social media for users.  Allowing users to check all sites  in on easy to use application. 

these one site, applications are good in theory, but can cause the user to be exposed to changes in privacy and security settings from the host site.  It also limits users from seeing updates that sites make to their layout and formatting. 

It will be interesting to see what sites do when it comes down to user choices.  Things such as hashtaging key words was started on Twitter and welcomed on instagram. Facebook held out but now given in to social pressures and has integrated the hashtag feature.

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Thanks for checking out my blog, social media is an ever changing landscape enabling clients, friends, and acquaintances to connect and share information. 

 

 

http://www.hashtags.org/featured/hashtag-history-when-and-what-started-it/