Tag Archive | play nice

Viral Marketing Initiatives

Let’s go viral. I have to be honest with you, I think the best viral marketing is done by mistake. 

It is the only way to make it seem catchy and in the moment.  An amazing example of this was Oreo during the super bowl.  They owned that! And let’s be real there was not planning for the blackout.   


The other major component to going viral is being short and sweet.  We all know people won’t watch a video that is too long, and to be honest it shouldn’t take two minutes to make yourself look funny.

NYT: broadcast tv


 Don’t offend people- yes it might go viral but it wont be for the right reasons.  And that saying about ‘no such thing as bad PR’ is a joke.  If you want to go viral and really have it be a historical moment it has to be for the right stuff.  The last thing you need is a call from your lawyers.

Cadbury Should Know Better Than To Mess With Naomi Campbell

Make your message user friendly.  The larger majority of people need to be able to watch or see your marketing in order for them to spread the word.  The message also needs to be user friendly in the way that the wider majority of people understand your message- or at least are willing to pretend they do.  You never see a vial video that no one can understand. You cant make people have to wonder what you are selling or what you were trying to say.  Don’t forget to tag! Hash tags are a great way of doing this.  Hash tags are now using on a number of different social media platforms and that is very helpful. 

Last but NEVER least: Make it real, it has to be something people want to share with others and are able to find with ease. It should be something people are able to relate to or could imagine happening.   

So let’s recap:

  1. just go for it don’t plan
  2. keep it short, sweet, and to the point
  3. do not offend people
  4. be user friendly
  5. it has to be real, and relatable.


photo one: https://www.digiday.com/?attachment_id=31171

photo two:http://mashable.com/2013/10/11/millennials-online-videos/

photo three:http://www.businessinsider.com/most-deserved-apologies-of-2011-for-offensive-ads-2011-12?op=1